Abstract
In this article the authors examine factors that determine the pace and pattern of uptake of fashion trends in the background of the Indian market that is culturally diverse and has a large population. In this way, through analyzing social media and customer data as well as the results of market research and sales, we create a forecast to recognize consumers’ tendencies and new trends. The insights established are the part of social media, the idea of cultural blending, and the increasing consumers’ concern for sustainability. Fashion brand recommendations: connecting data sources, local market trends, influencer, tracking lifecycle, and machine learning analytics. Therefore, this study will turn as a guide to the fashion industry stakeholders to solve the complexities involved in the fashion trend predictions in India.
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